Creating enthusiastic demand at the intersection of community, content, and commerce in the digital age.
Over the past two decades, I've worked with brands through moments of scale, reinvention, and change — including helping grow Vans to $4B, creating the first global Park skateboarding championships, and modernizing Skullcandy for a new generation.
I center brands at the intersection of community, content, and commerce, translating organizational values into clear, compelling ideas that resonate with the right audiences and build genuine, lasting fanbases. I'm especially drawn to connecting brands to real areas of passion and helping them move beyond sponsorship into proprietary cultural movements.
Currently → Global Vice President of Marketing at Skullcandy and Executive Board Member, College Skateboarding Educational Foundation (CSEF).
Helped scale Vans into a $4B brand by deepening its cultural roots in skate, surf, and music. Made the wearer the marketing.
Brand · Growth
Created the inaugural global Park skateboarding championship from the ground up. Built a proprietary cultural moment instead of buying one.
IP · Live · Sport
Leading the modernization of a heritage audio brand for a new generation through community-led storytelling and connected commerce.
Reinvention · Audio
Executive Board Member of the College Skateboarding Educational Foundation. Building infrastructure for skate culture inside higher education.
Education · SkateEvents, campaigns, and the messy middle.
Press SPACE to ollie. Don't bail. (Yes, this is on the resume.)